Josie Maran, best known for her stint as a cheesy Maybelline spokesbitch and Sports Illustrated Swimsuit model, launched a “natural” beauty line with the goal of using sustainable, cruelty-free, and ethically sourced ingredients where possible.Let’s acknowledge the obvious: natural makeup doesn’t have the best reputation for performance. Good face isn’t up for compromise. Therefore, natural makeup must be judged against the same standards as its synthetic counterparts.When compared with other luxury brands, Josie Maran’s GOGO Instant Natural Volume Argan Mascara fails to impress. For starters, the brush isn’t great. Add to that the clump of product that failed to disperse and sat on the end of the wand defiantly. Third, the formula causes lashes to stick together into little spikes. Not especially lengthening or thickening, GOGO Instant Natural Volume Argan Mascara is utterly mediocre.Josie claims the mascara contains organic, cruelty-fragrance-toxin free ingredients, however glance below – some of the components are natural, but there are definitely a few WTFs on the list.
Water, Styrene/acrylates Copolymer, Organic Copernicia Cerifera Wax, Dilinoleic Acid/propanediol Copolymer, Glyceryl Stearate, Stearic Acid, Oleic Acid, Polyvinyl Alcohol, Ci 77499, Tromethamine, Black 2, Kaolin, Pvp, Mica, Organic Argania Spinosa Kernel Oil, Organic Beeswax, Hydroxyethyl Cellulose, C18-36 Acid Triglyceride, Aloe Barbadensis, Lecithin, Potassium Sorbate, Hexylene Glycol, Laureth-4, Panthenol, Simethicone, Sodium Carboxymethylcellulose, Phenoxyethanol, Caprylyl Glycol.At $22, GOGO Instant Natural Volume Argan Mascara’s price point rivals that of Korres, Lancome, and Christian Dior’s mascaras, but in no way competes with any of these brands in lush-lashed results.