Tag Archives: LOréal Elnett Hairspray

Living Proof Prime Style Extender

JENNIFER ANISTON LIVING PROOFI’ve been curious about Living Proof, the hair care company co-owned by Jennifer Aniston, a couple of MIT professors, and some venture capitalists.   The money guys got together with the scientists and recruited celebrity shine to push their new technology.  Sounds like a good recipe, right?  Well, since the line launched, I haven’t heard much one way or the other, so I decided to pick up a sample of the Living Proof Style Extender at Sephora the other day.  Let’s see if those MIT smarties really know anything about molecular engineering.

LIVING PROOF PRIME STYLE EXTENDERLiving Proof bases its claims of superiority on 2 patented molecules: OFPMA – which acts a shield, and PBAE – which creates volume through friction.  OFPMALiving Proof Prime Style Extender relies on OFPMA as its main ingredient and claims to extend style 2x longer.  So I put that bitch to the test last night.  In some ways I am follicularly blessed, but style retention is not my locks’ most enviable quality.  Curls, volume, lift, all dissipate rather quickly in most environments unless I go hard with the reliable, impermeable shellac of ElnettPRIME STYLE EXTENDER

After the usual cleanse and condition routine, I massaged a generous dollop of Living Proof Prime Style Extender through my hair.  The product is serum-like in consistency with definite glide.  It smells strongly citrusy, but not unpleasantly so.  I blow dried and noticed the product added marginal volume.  I then curled, let cool, and brushed out for a sort of Charlene-Tilton-Dallas-Era ‘do.  Most importantly, I skipped the Elnett to see what the Style Extender was capable of on its own.  CHARLENE TILTONOn the way to the festivities, I received a kind round of compliments on my hair.  I told the gang about my experiment and they agreed to look out for style droopage.  LIVING PROOF JEN ANISTONI confess the curl held up, albeit under rather untaxing circumstances – dinner + drinks for a party of 10 indoors.  My hair looks as good in the photos during the first margarita as it did during the sopapilla, so I guess there’s something to be said for that MIT education.  LIVING PROOF SCIENCEAfter a night of sleeping, my curl crashed, but I do have a voluminous-freshly-fucked bedhead situation going.  In the interest of research, I plugged my curling iron back in to see if I could quickly revive last night’s glory.  Indeed, the curl returned promptly and with bounce – all this without stinky, stiff hairspray.  LIVING PROOF PRINTThe science behind Living Proof clearly has merit.  Living Proof Prime Style Extender has a specific mission with a targeted consumer.  Any number of products can retain style for a day.  Use this when you want to go a few days between shampoos and need to easily revive your style without continuously weighing hair down with additional products.  Ladies who prefer a soft-hold style will particularly enjoy the benefits of Living Proof Prime Style Extender.LP EXTENDER

 

GREAT GIFT GIVER

I have this fantastic friend who gives the best gifts.  Over the weekend, she brought me this amazing patchouli perfume from France, some Gala Fashion mags, and French Elnett.  Plus, she always smuggles the best snacks.  Her thoughtful and expertly cultivated selections make me feel so happy and loved.  I aspire to give gifts with the same sparkle.  I appreciate you, your talent, and your generosity AMP!  You are a blessing.

Big Ass Hair Please.

Elnett lives up to its reputation.  It seems totally rational that hair stylists went to great lengths to smuggle this shit into the country when it was available only overseas.

When you want big hair and staying power, but don’t want your head shellacked, Elnett’s the bizness.

Elnett is the Platonic ideal of hairspray; waste neither time nor expense on anything else.