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Even us schadenfreuders hoped Oprah’s OWN might serve up a programming highlight or two, but we’ve generously given Ms. Winfrey more than a month to win us over, and she’s already squandered most of our patience and good will. If Oprah’s foray into OWN proves nothing else, it illustrates that there is a huge difference between running a successful talk show and overseeing an entire network.
The first of many problems with OWN is lack of original programming. In the age of streaming, old movies ain’t gonna cut it, and reruns of Dr. Phil definitely ain’t gonna cut it. She’d be better off showing reruns of her own show if the network needs filler. Oprah’s so technologically out of touch she quaintly believes that we’re all going to sit down and watch an edited version of Postcards From the Edge during primetime? Up against Jersey Shore, is she bananas?
Let’s discuss the original programming that has aired so far. Basically, it generates hostility. The Gayle King Show is some seriously amateur shit. King’s sloppiness only serves to highlight the rather obvious coattail-riding nepotism which landed her the position in the first place. Next, tune into Season 25: Oprah Behind the Scenes and watch the production team shield Oprah from any backstage complication while simultaneously anticipating and meeting her every high-maintenance whim. Even if you liked Oprah before, you won’t after you watch this. Her staff gives new meaning to the term sycophant.
OWN’s self-proclaimed mission is to “entertain, inform and inspire people to live their best lives,” but is this really the best Oprah can do?
Oprah has approximately six months or less to turn things around at OWN before becoming a cautionary tale. Some have already dubbed the venture a failure, and the ratings continue to drop, but don’t count Ms. Winfrey out just yet.
Oprah, first things first, you need some appointment television, and no, your reality show definitely doesn’t count. OWN needs an unmissable water cooler show. Try bankrolling forward-thinking, risky artistic projects that more conservative networks reject – find OWN’s version of Mad Men, Sex and the City, or Sons of Anarchy.
Despite rumors of upcoming Tatum O’Neal and Shania Twain reality shows, Oprah has yet to bring an interesting celeb-reality entry into the programming mix. If she knew anything, she’d give Nicki Minaj her own show.
OWN’s definitely squandered an opportunity on cornering the healthy lifestyle angle. How about a vegetarian cooking show? We all know you have Kathy Freston on speed dial. What about giving Michael Pollan a camera and letting him explore where our food comes from?
Most importantly, where the fuck is the fashion, beauty, and interior design?
Come on Oprah, we all expect more of you. Time is running out for you to salvage this disaster. Start by cutting Gayle a severance package.
Whoopi slipped a quiet bombshell into this morning’s View. Apparently, Oprah has invited Whoopi on her show to celebrate the 25th anniversary of The Color Purple. Guess Oprah’s finally gotten over that Lonesome Rhodes comment…

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